growth, pr, partnerships, and advisorygrowth, pr, partnerships, and advisory

Unbound ran the full go-to-market for Tectonic, a post-quantum infrastructure company building a quantum-resistant Layer 1, a post-quantum wallet, and post-quantum audits, taking it from a low-recognition technical project to a visible brand leading the post-quantum conversation, over five months.

Unbound built a go-to-market PR and growth campaign for Synthetix in days, supporting a 30 million dollar raise that was then Australia's largest blockchain ICO, with the cap hit in 90 minutes, around 70,000 new token holders, and 348 publication features.

Unbound connected a US-based AI infrastructure company with senior stakeholders at McLaren in Formula 1. This was a connector role: a warm, high-context introduction that kicked off an ongoing, public collaboration, then we stepped out so both teams could build it.

Unbound established the Mysten Labs founding team as thought leaders and drove adoption of the Sui Layer 1 SDK, earning 392 media mentions, an average of 130 a month, across The Block, Business Insider, Blockworks, and VentureBeat.

Unbound established Nansen, a blockchain analytics platform tracking over 100 million labeled wallets, as a go-to reference for traders and investors, and raised CEO Alex Svanevik's profile, with coverage across Bloomberg, Decrypt, Cointelegraph, CoinDesk, and Vice.

Unbound advised Sapien, a decentralized AI data foundry, on narrative and on using AI-native distribution platforms as a real growth engine rather than just posting more. This was advisory, with the Sapien team executing and Unbound one of several contributors.

Unbound led strategy and go-to-market for Cudis, an AI and Web3 smart-ring wearable, building one coherent category narrative that supported a 5 million dollar plus seed, with roughly 41 million in reach for the fundraise announcement and more than 100 organic placements.

Unbound ran the media push for Solana's Wormhole announcement and partnership initiatives, earning coverage across CoinDesk, Decrypt, FXStreet, CryptoSlate, and Nasdaq, and producing new content with The Defiant and a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph.

Unbound built a social strategy and community-growth program for Aleph.im, a distributed cloud platform, after organic growth had stalled, lifting profile visits about 811 percent and followers about 190 percent between August 2021 and January 2022.

Unbound helped Asymmetry Finance, a liquid staking protocol, announce three milestones inside a single month, a platform launch, the safETH launch, and a 3 million dollar seed, earning 104 media mentions across CoinDesk, Decrypt, and Fortune.

Unbound treated Keystate, a real-world asset platform connecting off-chain asset activity with on-chain capital, as a real system, not a narrative, designing the incentive mechanism first so the story would be earned. This is advisory and architecture work, so the proof is the coherence of the system.