a category-defining analytics authoritya category-defining analytics authority

We established Nansen as a go-to resource for traders and investors and raised CEO Alex Svanevik's profile, with consistent coverage in Bloomberg, Decrypt, Cointelegraph, CoinDesk, and Vice. We ran proactive and reactive media outreach that turned Nansen research into a rising source of press demand, built the CEO's thought leadership through podcast placements and interviews, and used event monitoring to turn conferences into speaking slots and media meetings. The goal was authority, the name investors and analysts cite by default.

No. The 100 million labeled wallets figure is Nansen's own product scale, across Ethereum, Polygon, Avalanche, and other chains, not a number our campaign produced. We keep it as context about the client rather than a result we claim. What we contributed was positioning and press: establishing Nansen as the definitive authority in blockchain data and raising the CEO's public profile, which is a positioning problem as much as a press one.