What did Unbound do for Cudis?

We led strategy and go-to-market, defined the narrative, decided what to announce and when, and directed the PR, content, and partnerships work. The result supported a 5 million dollar plus seed, with about 41 million in reach for the fundraise announcement, around 500 percent follower growth, and more than 100 organic placements.

Do the audience figures mean unique users?

No. The audience figures are reach for the announcements, roughly 41 million for the fundraise and 22 million for the Olympian ambassador announcement, not unique users. Reach counts the potential audience the coverage and posts put the message in front of, which is a different measure than distinct people. We label it that way deliberately, because conflating reach with users is exactly the kind of inflation we avoid. The honest read is broad announcement visibility, sequenced into Solana Breakpoint so attention compounded rather than spiking once.

CASE STUDY / CUDIS

a wearable, positioned as a category leader

Unbound led strategy and go-to-market for Cudis, an AI and Web3 smart-ring wearable, building one coherent category narrative that supported a 5 million dollar plus seed, with roughly 41 million in reach for the fundraise announcement and more than 100 organic placements.

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The roleStrategy and go-to-market lead, full-service

reach for the fundraise announcement (not unique users)

social follower growth (approx.)

organic placements

THE CHALLENGE

Cudis pairs a smart ring with an app that lets users own their health data and earn incentives, positioned against legacy wearables like Oura and Whoop. It needed a single story that worked for crypto, tech, and wellness audiences at once, and it needed momentum around a seed raise rather than a single spike of attention.

WHAT WE DID

One category narrative

Built a single narrative, an AI and blockchain smart wearable that lets people own their data and get rewarded for improving their health, using DePIN language for crypto audiences and clear consumer benefits for tech and wellness audiences.

Athlete ambassadors

Structured an athlete ambassador program with Olympians and pro athletes for credibility, with the Olympian announcement reaching about 22 million.

A runway, not a spike

Sequenced announcements from fundraise to ambassadors to event presence, building a runway into Solana Breakpoint so attention compounded instead of spiking once.

COVERAGE

The Block

SiliconANGLE

Tech Funding News

CUDIS FAQ

questions, answered

We led strategy and go-to-market, defined the narrative, decided what to announce and when, and directed the PR, content, and partnerships work. The result supported a 5 million dollar plus seed, with about 41 million in reach for the fundraise announcement, around 500 percent follower growth, and more than 100 organic placements.
No. The audience figures are reach for the announcements, roughly 41 million for the fundraise and 22 million for the Olympian ambassador announcement, not unique users. Reach counts the potential audience the coverage and posts put the message in front of, which is a different measure than distinct people. We label it that way deliberately, because conflating reach with users is exactly the kind of inflation we avoid. The honest read is broad announcement visibility, sequenced into Solana Breakpoint so attention compounded rather than spiking once.

SERVICES APPLIED

SERVICE

PR and Communications

Unbound builds press, narrative, and credibility for frontier companies. We develop the story, secure relevant coverage, profile founders, and handle reactive and crisis moments, including regional PR across LATAM. PR here is an ongoing practice that compounds authority, not a one-off release.

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SERVICE

Sports and Cultural Partnerships

Unbound connects tech brands with sports, culture, and talent. We source and broker sponsorships, negotiate the terms, design activations, and structure athlete and cross-sector partnerships, with real access across LATAM sports. We have connected frontier tech with top-tier global properties, and we manage the deal end to end.

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SERVICE

Marketing

Unbound runs marketing as one operating system, demand, content and AI search, social and community, brand, and audits, tied to pipeline rather than vanity metrics. We set the strategy and execute it across the channels that fit your stage, so AI, fintech, and Web3 companies turn attention into qualified growth.

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All work

a wearable, positioned as a category leadera wearable, positioned as a category leader

One category narrative

Athlete ambassadors

A runway, not a spike

questions, answered

What did Unbound do for Cudis?

Do the audience figures mean unique users?

PR and Communications

Sports and Cultural Partnerships

Marketing

this could be your case study

a wearable, positioned as a category leader