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SERVICE / PR AND COMMUNICATIONS

pr that earns coverage and credibility

Unbound builds press, narrative, and credibility for frontier companies. We develop the story, secure relevant coverage, profile founders, and handle reactive and crisis moments, including regional PR across LATAM. PR here is an ongoing practice that compounds authority, not a one-off release.
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A frontier company can be genuinely important and still go uncovered. The press does not understand the category, the founder is invisible to the journalists who matter, the story has no hook a reporter can run, and the first time a crisis hits there is no plan and no relationships to call on.

We build the narrative first, then the relationships and the moments that earn coverage. A press strategy tied to real milestones, outreach to the journalists and analysts who cover your space, founders trained and positioned as credible voices, and a communications plan that holds up under scrutiny and under pressure.

WHAT WE DO

Media and Press

Media and press at Unbound earns the coverage that builds a category. We set the press strategy, write the releases, pitch the journalists who cover your space, and place the story in the outlets your buyers and investors read. Earned coverage carries a credibility paid media never can, so we work the relationships behind it.

Reputation and Founders

Reputation and founders at Unbound make your leaders credible public voices and protect the trust behind them. We build thought leadership, profile founders and executives with the press, train them for the camera, and stand ready when a crisis hits. In frontier categories, the founder is the most persuasive proof the company has.

Strategic Comms

Strategic comms at Unbound aligns the story your company tells across press, investors, and staff. We set the messaging and positioning the outside world should hear, run the communications around a fundraise, and keep employees aligned through change. When every audience hears a consistent, credible narrative, every other PR effort works harder.

Events and Speaking

Events and speaking at Unbound puts your company and founders on the stages that build credibility. We decide which conferences are worth the investment, secure speaking slots and panel placements, and prepare the founder to land the moment. A keynote in front of the right room earns authority and press that a release cannot.

PROOF

For Cudis we earned coverage across Fortune, The Block, and CoinDesk and reached a 41M-plus audience. For Sui we contributed to a 300M dollar raise at a 2B dollar valuation with coverage in The Block, VentureBeat, and Business Insider. For Nansen we built authority with investors and analysts through Bloomberg, Decrypt, and Cointelegraph.

PR AND COMMUNICATIONS FAQ

questions, answered

  • Four connected areas: media and press, reputation and founders, strategic comms, and events and speaking. They run as one program built to earn coverage and credibility, distinct from the paid channels and content that sit under marketing. We build the narrative first, then the relationships and the moments that earn coverage, tied to real milestones, so the press carries a story a reporter can actually run rather than a release nobody picks up.

EXPLORE MORE

grow with pr and communications

Tell us what you are building and where you want to go. We reply within 24 hours.

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