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CASE STUDY / MYSTEN LABS

executive credibility, turned into market position

Unbound established the Mysten Labs founding team as thought leaders and drove adoption of the Sui Layer 1 SDK, earning 392 media mentions, an average of 130 a month, across The Block, Business Insider, Blockworks, and VentureBeat.
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The roleThought leadership and PR, full-service
0

total media mentions

0/mo

average monthly mentions

$2B

valuation reached (Mysten Labs milestone)

THE CHALLENGE

Mysten Labs was launching a new Layer 1, Sui, into a crowded field. The goal was to turn executive credibility into market position: to make the founding team a reference point and to drive adoption of the SDK among DeFi and Web3 gaming builders.

WHAT WE DID
01

Elevate the C-suite

Secured features in tier-one publications and podcast interviews to elevate the founding team, including placements like Laura Shin and a speaker address at NFT.NYC.

02

Position the Layer 1

Positioned Sui as a serious Layer 1 contender for DeFi and Web3 gaming, and used the lift in founder brand equity to open more media doors.

03

Channel attention to the SDK

Channeled that attention into the SDK reveal, so the technical launch landed with an audience already paying attention.

COVERAGE
The Block
Business Insider
Blockworks
VentureBeat
MYSTEN LABS, THE TEAM BEHIND SUI FAQ

questions, answered

  • We established the founding team as thought leaders and drove adoption of the Sui Layer 1 SDK, earning 392 media mentions at an average of 130 a month across The Block, Business Insider, Blockworks, and VentureBeat. We secured tier-one features and podcast interviews to elevate the C-suite, including a placement with Laura Shin and a speaker address at NFT.NYC, positioned Sui as a serious Layer 1 contender for DeFi and Web3 gaming, then channeled that attention into the SDK reveal so the technical launch landed with an audience already paying attention.

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