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CASE STUDY / SOLANA

a launch push, and cross-chain conversations

Unbound ran the media push for Solana's Wormhole announcement and partnership initiatives, earning coverage across CoinDesk, Decrypt, FXStreet, CryptoSlate, and Nasdaq, and producing new content with The Defiant and a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph.
The roleLaunch PR and partnership communications
Wormhole

launch media push

Cross-chain

roundtable with Cosmos and Polkadot

The Defiant

featured episode

THE CHALLENGE

Solana needed coverage and visibility for the Wormhole launch and the associated hackathon, and it needed interest to last past launch day. It also wanted a stronger presence in the wider conversation about scalability and cross-chain technology.

WHAT WE DID
01

Targeted launch outreach

Ran a proactive and reactive program targeting top crypto publications, with tailored pitches that kept interest alive past launch day.

02

Cross-chain conversation

Produced a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph that became a video episode.

03

Earned content partnerships

Built a relationship with The Defiant that led to an episode featuring Solana.

COVERAGE
CoinDesk
Decrypt
FXStreet
CryptoSlate
Nasdaq
SOLANA FAQ

questions, answered

  • We ran the media push for the Wormhole announcement and partnership initiatives, earning broad coverage across CoinDesk, Decrypt, FXStreet, CryptoSlate, and Nasdaq. We used a proactive and reactive program with tailored pitches that kept interest alive past launch day, produced a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph that became a video episode, and built a relationship with The Defiant that led to an episode featuring Solana. The aim was to give the chain a stronger presence in the wider conversation about scalability and cross-chain technology.

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