CASE STUDY / SOLANA
a launch push, and cross-chain conversations
launch media push
roundtable with Cosmos and Polkadot
featured episode
Solana needed coverage and visibility for the Wormhole launch and the associated hackathon, and it needed interest to last past launch day. It also wanted a stronger presence in the wider conversation about scalability and cross-chain technology.
Targeted launch outreach
Ran a proactive and reactive program targeting top crypto publications, with tailored pitches that kept interest alive past launch day.
Cross-chain conversation
Produced a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph that became a video episode.
Earned content partnerships
Built a relationship with The Defiant that led to an episode featuring Solana.
questions, answered
We ran the media push for the Wormhole announcement and partnership initiatives, earning broad coverage across CoinDesk, Decrypt, FXStreet, CryptoSlate, and Nasdaq. We used a proactive and reactive program with tailored pitches that kept interest alive past launch day, produced a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph that became a video episode, and built a relationship with The Defiant that led to an episode featuring Solana. The aim was to give the chain a stronger presence in the wider conversation about scalability and cross-chain technology.
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