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CASE STUDY / ALEPH.IM

restarted growth, and an eight times lift in reach

Unbound built a social strategy and community-growth program for Aleph.im, a distributed cloud platform, after organic growth had stalled, lifting profile visits about 811 percent and followers about 190 percent between August 2021 and January 2022.
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The roleSocial media strategy and community growth
0%

profile visits, Aug 2021 to Jan 2022 (campaign result)

0%

follower growth (campaign result)

0%

positive or neutral sentiment

THE CHALLENGE

Aleph.im is a distributed cloud platform for decentralized apps across any blockchain. Its organic growth on X had stalled, and it needed a content strategy and a growth program that would restart engagement and expand the community.

WHAT WE DID
01

Content built on the product

Built a content strategy around the product's value, with a competitive analysis to map what the audience actually cared about.

02

A three-part growth program

Ran influencer partnerships, proactive media outreach, and PR announcements, each optimized across social channels.

03

Engagement that compounded

Turned the program into sustained engagement growth rather than a one-off spike.

ALEPH.IM FAQ

questions, answered

  • We built a content strategy around the product's value, backed by a competitive analysis of what the audience actually cared about, then ran a three-part growth program of influencer partnerships, proactive media outreach, and PR announcements, each optimized across social channels. From August 2021 to January 2022 profile visits rose about 811 percent, an eight times increase, followers rose about 190 percent, and 95 percent of conversations were positive or neutral. The work turned a stalled account into sustained engagement growth rather than a one-off spike.

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