CASE STUDY / ASYMMETRY FINANCE
three milestones, announced inside one month
media mentions
safETH TVL growth (campaign period)
milestones in one month
Asymmetry Finance had three milestones to announce in one month and needed them to land with venture capital, infrastructure players, and competitors like Lido, without the announcements stepping on each other.
Founder-led differentiation
Ran in-depth founder interviews to surface platform differentiators and raise the founders' profiles.
A consolidated announcement
Built a consolidated announcement aimed at venture capital, infrastructure, and competitors like Lido and Rocket Pool.
Momentum after the campaign
Ran a 300-plus attendee X Space to capitalize on post-campaign momentum.
questions, answered
We helped announce three milestones in one month, earning 104 media mentions across CoinDesk, Decrypt, and Fortune, with safETH total value locked growing about 566 percent, from 62,400 dollars to 415,800 dollars, and a 2 percent share of voice against Lido and Rocket Pool.
this could be your case study
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