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CASE STUDY / ASYMMETRY FINANCE

three milestones, announced inside one month

Unbound helped Asymmetry Finance, a liquid staking protocol, announce three milestones inside a single month, a platform launch, the safETH launch, and a 3 million dollar seed, earning 104 media mentions across CoinDesk, Decrypt, and Fortune.
The rolePR and milestone communications, full-service
0

media mentions

0%

safETH TVL growth (campaign period)

0

milestones in one month

THE CHALLENGE

Asymmetry Finance had three milestones to announce in one month and needed them to land with venture capital, infrastructure players, and competitors like Lido, without the announcements stepping on each other.

WHAT WE DID
01

Founder-led differentiation

Ran in-depth founder interviews to surface platform differentiators and raise the founders' profiles.

02

A consolidated announcement

Built a consolidated announcement aimed at venture capital, infrastructure, and competitors like Lido and Rocket Pool.

03

Momentum after the campaign

Ran a 300-plus attendee X Space to capitalize on post-campaign momentum.

COVERAGE
CoinDesk
Decrypt
Fortune
ASYMMETRY FINANCE FAQ

questions, answered

  • We helped announce three milestones in one month, earning 104 media mentions across CoinDesk, Decrypt, and Fortune, with safETH total value locked growing about 566 percent, from 62,400 dollars to 415,800 dollars, and a 2 percent share of voice against Lido and Rocket Pool.

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