CASE STUDY / SYNTHETIX
a go-to-market built in days, sold out in 90 minutes
raised, then Australia's largest blockchain ICO
new token holders (approx.)
publication features
Synthetix, a decentralized payment network and stablecoin platform, needed to boost visibility, grow its user base, and secure media coverage on a tight timeline. The window was short and the audience was several audiences at once: traders, engineers, journalists, and investors.
Audience-specific content
Ran an agile, sprint-based campaign with custom personas for traders, engineers, journalists, and investors, each with its own content, and aligned the core messaging across all of them.
Reactive PR and a feature in week one
Used real-time news monitoring for reactive PR and landed a feature in a major publication within the first week.
Conversion and community
Pushed social and influencer activity, optimized the landing page for conversion, and ran a referral program to compound the growth.
“Unbound helped us create a go-to-market PR strategy in a matter of days. They listened to what we wanted to achieve and built a plan around a deep understanding of the space and our place in it. They have been great at capturing attention in a noisy environment and secured significant coverage within the first few weeks. Throughout the process they have been a great partner, always willing to help and responsive when needed. I would recommend them to any project looking to communicate effectively through PR.”
A real testimonial provided for use, attributed to the founder about the team's work.
questions, answered
We built a go-to-market PR and growth campaign in days that supported a 30 million dollar raise, then Australia's largest blockchain ICO, with the cap hit in 90 minutes, around 70,000 new token holders, community growth above 200 percent, 348 publication features, and 99 percent positive sentiment.
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