INDUSTRY / WEB3

growth for crypto and web3 companies

Unbound has deep roots in Web3, and treats it as a peer, not a footnote. We have run launches, ecosystem partnerships, founder thought leadership, and community growth for protocols and platforms. We translate complex onchain stories into clear narratives that press, partners, and communities actually understand.

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Web3 stands alongside AI and fintech at Unbound, and it is where much of our proof was earned. We have launched Layer 1s, positioned protocols against incumbents, and built category-defining authority for analytics platforms. The noise in crypto is the highest of any market we work in, so narrative and credibility matter more, not less.

We bring ecosystem access, narrative that lands with the right audiences, and the press relationships that turn a launch into a milestone. The same foundations-first rigor we bring to AI and fintech applies here.

HOW WE HELP

Narrative that cuts through

Positioning and story that stand out in the loudest market in tech.

Tier-one press

Coverage in The Block, CoinDesk, Decrypt, Cointelegraph, and mainstream business press.

Ecosystem access

Relationships across protocols, exchanges, and infrastructure that open partnerships and distribution.

Launches and milestones

Token launches, mainnet milestones, and funding rounds run as coordinated moments.

RELEVANT SERVICES

PR and Communications

Unbound builds press, narrative, and credibility for frontier companies. We develop the story, secure relevant coverage, profile founders, and handle reactive and crisis moments, including regional PR across LATAM. PR here is an ongoing practice that compounds authority, not a one-off release.

Marketing

Unbound runs marketing as one operating system, demand, content and AI search, social and community, brand, and audits, tied to pipeline rather than vanity metrics. We set the strategy and execute it across the channels that fit your stage, so AI, fintech, and Web3 companies turn attention into qualified growth.

Business Development

Unbound turns networking into a repeatable partnership pipeline for AI, fintech, and Web3 companies. We source and frame ecosystem, institutional, and enterprise relationships, make warm high-context introductions, and advise on the strategic moves above any single function. Every introduction is contextualized so both sides see the value first.

Sports and Cultural Partnerships

Unbound connects tech brands with sports, culture, and talent. We source and broker sponsorships, negotiate the terms, design activations, and structure athlete and cross-sector partnerships, with real access across LATAM sports. We have connected frontier tech with top-tier global properties, and we manage the deal end to end.

PROOF

Mysten Labs, the team behind Sui

Unbound established the Mysten Labs founding team as thought leaders and drove adoption of the Sui Layer 1 SDK, earning 392 media mentions, an average of 130 a month, across The Block, Business Insider, Blockworks, and VentureBeat.

Solana

Unbound ran the media push for Solana's Wormhole announcement and partnership initiatives, earning coverage across CoinDesk, Decrypt, FXStreet, CryptoSlate, and Nasdaq, and producing new content with The Defiant and a cross-chain roundtable with Cosmos and Polkadot led by Cointelegraph.

Aleph.im

Unbound built a social strategy and community-growth program for Aleph.im, a distributed cloud platform, after organic growth had stalled, lifting profile visits about 811 percent and followers about 190 percent between August 2021 and January 2022.

Cudis

Unbound led strategy and go-to-market for Cudis, an AI and Web3 smart-ring wearable, building one coherent category narrative that supported a 5 million dollar plus seed, with roughly 41 million in reach for the fundraise announcement and more than 100 organic placements.

WEB3 FAQ

questions, answered

Yes. Web3 is a peer industry beside AI and fintech, and where much of our proof was earned, including work with Mysten Labs and Sui, Solana, Synthetix, Nansen, Aleph.im, and Cudis. We help protocols, infrastructure, and consumer apps cut through what is the loudest market in tech, with narrative that lands, tier-one press, and ecosystem access. The noise in crypto is higher than anywhere we work, so credibility and a story that holds up matter more, not less.
We established the Mysten Labs team behind Sui with 392 media mentions, ran the Wormhole launch push for Solana, supported a 30 million dollar raise for Synthetix that filled in 90 minutes, established Nansen as a category authority, lifted Aleph.im profile visits about 811 percent, and reached about 41 million for the Cudis fundraise announcement. Every figure is labeled by its real source, with advisory and connector roles framed as what they were rather than overclaimed.
Pre-seed to Series B, across protocols, infrastructure, wallets, exchanges, and consumer apps. We bring the same foundations-first rigor we apply to AI and fintech: positioning and proof first, then the launches, partnerships, and community growth that compound. We have run token launches, mainnet milestones, and funding rounds as coordinated moments rather than one-off spikes, so attention builds on itself instead of fading the week after the announcement.

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Tell us what you are building and where you want to go. We reply within 24 hours.

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