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PR AND COMMUNICATIONS

media and press that earns the story

Media and press at Unbound earns the coverage that builds a category. We set the press strategy, write the releases, pitch the journalists who cover your space, and place the story in the outlets your buyers and investors read. Earned coverage carries a credibility paid media never can, so we work the relationships behind it.
All of pr and communications
WHAT THIS IS

Coverage is earned, not bought, and it is earned by giving a journalist a story worth their byline. We start from the narrative and the milestone, then match it to the specific reporters and outlets who cover your category, because a generic blast to a press list lands nowhere. The relationships and the timing do as much work as the writing.

For frontier and technical companies the hardest part is translation. A reporter on a deadline will not invest in decoding what you do. We frame the story so it is legible and newsworthy at first read, give the journalist the context and the proof they need, and place it where it compounds your authority rather than chasing volume.

WHAT IT COVERS

the work, specifically

01

press strategy and releases

Press strategy and releases at Unbound decide what story to tell and when. We build the narrative and the milestone calendar, then write the announcements in a form journalists will actually run. A release is not a company memo, it is a story with a hook, so we write for the reporter, not the boardroom.

  • A press strategy tied to real milestones
  • Announcement calendar and embargo planning
  • Press release writing with a journalist-ready hook
  • Media kit, fact sheet, and supporting assets
02

media outreach and placements

Media outreach at Unbound puts your story in front of the journalists who matter. We pitch the specific reporters and analysts who cover your category, manage the relationships and the timing, and secure placements in the outlets your buyers and investors trust. Targeted outreach to the right desk beats a blast to a thousand inboxes.

  • A targeted media list by beat and outlet
  • Tailored pitches per journalist, not mass mail
  • Exclusive, embargo, and briefing coordination
  • Interview prep and journalist briefings
03

regional pr latam

Regional PR in LATAM at Unbound earns coverage in Latin American markets through real local relationships. We know the regional press, the language, and the context, so a company expanding south lands real coverage instead of translated boilerplate. Our institutional and media access across the region is a genuine strength, not a borrowed one.

  • Regional media strategy by market
  • Relationships with LATAM press and journalists
  • Localised messaging and release adaptation
  • In-market spokesperson and interview support
04

rapid response

Rapid response at Unbound turns a breaking moment into earned coverage. When the news cycle moves, we put a credible voice from your company into the story fast and on message, so you are quoted as the expert rather than watching from the sidelines. Speed and a ready spokesperson are what win reactive press.

  • Newsjacking and reactive commentary monitoring
  • Pre-agreed spokespeople and holding positions
  • Fast drafting and approval workflow
  • Direct lines to journalists on a deadline
IN PRACTICE

For Cudis, coordinated press strategy and targeted outreach earned coverage across Fortune, The Block, and CoinDesk and reached a 41M-plus audience. Media and press works when the story, the timing, and the relationships line up.

MEDIA AND PRESS FAQ

questions, answered

  • You pay for advertising and you control it; you earn coverage and a journalist controls it. That is exactly why earned coverage carries more credibility, a third party chose to publish it. Our job is to give reporters a story worth running, not to buy space.

WHERE WE DO THIS

tell us where you are

Tell us what you are building and where you want to go. We reply within 24 hours.

All of pr and communications