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seo and ai search that gets you cited

SEO and AI search at Unbound earns you the answer, not just the ranking. We optimise for classic search and for the AI engines that now sit between buyers and your site, with answer-first content, clean technical foundations, and editorial that compounds. The goal is to be the source a model cites and a buyer clicks.
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WHAT THIS IS

Search changed shape. A growing share of research now happens inside AI answer engines that read structured, server-rendered HTML and cite the clearest source. Optimising for rankings alone leaves that visibility on the table. We treat SEO and answer engine optimisation as one discipline because the work that earns a citation, clear structure, answer-first writing, schema, is the same work that ranks.

For technical and AI products the opportunity is real authority. Buyers and the models they use reward the source that explains the category best. We build the content, the structure, and the editorial cadence that make you that source, then keep the technical foundation clean so none of it is wasted.

WHAT IT COVERS

the work, specifically

01

ai seo and aeo

AI SEO and AEO at Unbound get your company cited by answer engines. We structure pages answer-first, add the schema and entity clarity models rely on, and make sure nothing essential is hidden behind JavaScript a crawler cannot read. When a buyer asks an AI about your category, the goal is that your company is the cited source.

  • Answer-first content structure and rewrites
  • Schema and structured data for entity clarity
  • Server-side rendering and crawlability audit
  • Subject-verb-object phrasing of key facts
02

technical and on-page seo

Technical and on-page SEO at Unbound is the foundation everything else ranks on. We fix crawlability, site structure, speed, and on-page signals so search engines and AI crawlers can read and reward your content. Great content on a broken technical base never ranks, so we get the base right first.

  • Technical SEO and crawlability audit
  • Site architecture and internal-linking model
  • Core Web Vitals and performance fixes
  • On-page optimisation: titles, headings, schema
03

content strategy

Content strategy at Unbound decides what to create and why. We map the topics your buyers and the AI engines care about, build the pillar-and-cluster structure that earns topical authority, and prioritise the content that compounds. A plan beats volume, so we make every piece earn its place before anyone writes it.

  • Topic and keyword research across search and AI
  • Pillar-and-cluster content architecture
  • Editorial calendar prioritised by impact
  • Briefs that encode answer-first structure
04

editorial and blog

Editorial and blog at Unbound turns expertise into authority. We produce the technical writing, founder pieces, and long-form content that earn trust with builders and buyers, on a cadence you can keep. For frontier products, the company that explains the category best becomes the one buyers and models trust.

  • Editorial calendar and commissioning
  • Technical and thought-leadership writing
  • Founder and engineer ghostwriting
  • Editing to a consistent, credible voice
IN PRACTICE

For Nansen, authority with investors and analysts was earned partly through clear, credible content and coverage. SEO and AI search is how that authority becomes discoverable and citable at scale.

SEO AND AI SEARCH FAQ

questions, answered

  • Yes. A growing share of buyer research now happens inside AI answer engines that cite the clearest source. The companies structuring for it now are the ones being cited; it is an early-mover advantage worth taking.

WHERE WE DO THIS

tell us where you are

Tell us what you are building and where you want to go. We reply within 24 hours.

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