Co-hosting one of our side events costs USD 4,000 in the Americas, USD 6,000 in Asia and USD 3,000 at Consensus Hong Kong and TOKEN2049 Dubai, per event. You get your logo across the event and the guest list, with name, company, title and LinkedIn, from a room of about 150 guests over the night.
That is the full price list, and the useful question is what sits around it. This piece covers what the fee buys, what it leaves out, what the night costs you beyond the fee, and when a side event is the wrong tool. The team behind Unbound has hosted 50+ side events and 200+ events worldwide, so the numbers below come from running the rooms and not from a rate card someone else printed.
what the fee buys
Your logo appears across the event, and after the night you receive the guest list with name, company, title and LinkedIn for every attendee. The room is small on purpose: about 150 guests across the night, up to 80 at once, in a cafe, bar or rooftop booked out for the event. Three to five co-hosts share a night.
Two things are excluded, and we say so up front. There are no attendee emails, because the list carries LinkedIn and never email. And it is not a sponsor fair. The room is built for conversations, which is why it holds 80 people at a time and not 800.
The process is short. At booking you send your logo and your goals for the night. On the night, your brand is in the room. Afterward, the guest list is delivered. If you are still choosing between events, we offer a free side-event guide for the conference you are going to, which says which events are worth it for your buyer, and that is the better first step than a payment.
the fee is not the cost
The real budget is the fee plus flights, hotel, the people you send, and the follow-up time afterward. A guest list is worth what your team does with it in the following week. A list sitting in a drive is the most expensive thing you can buy at this price.
Our own conference work shows the scale to plan around. After the ETHDenver program for Tectonic, the follow-up was 450 targeted emails, which produced 15 interested prospects and one direct business-development conversion. That is a handful of real conversations from a targeted list, which is the honest way to size an event, and it is not a headcount.
why a small room can beat a booth
A booth rents attention in a crowded hall, and the buyers this product is built for describe the result plainly: they paid for a booth and nobody stopped by. A side event changes the economics. The conversation happens in a room of founders and investors who chose to be there, and you leave with names, so the result can be audited instead of estimated.
We would not claim this works for every company. It works when the people you want to meet are already in the conference city that week, because a side event borrows the conference's crowd and does not create one. If your buyers are not at the conference, no room fixes that.
The format has a second advantage that is easy to miss. Because the guest list names every attendee with a company and a title, you can compare it with the accounts you wanted before you spend a dollar on follow-up. A booth cannot give you that comparison, only a pile of scanned badges.
side event, assistant or stage: how to choose
These are three different tools, and buying the wrong one is the usual mistake. A co-hosted night buys presence in one room and a list. The Conference Assistant is for teams going anyway who tend to come home with business cards and no pipeline: we register up to three people at the conference's side events, which usually number 100 to 500 or more, cut them to a shortlist of 10 to 15 where your buyer actually is, hand you 30 people to find with an opening line, brief you every morning of the event, and load the contacts into your CRM within 72 hours.
The assistant does not get you a stage or booked meetings. That is the Speaker Push. The rule of thumb: if you are attending regardless, start with the assistant. If you want your brand in a specific room, co-host. If you need the stage, that is a different purchase and a different budget.
when not to co-host
Skip it if you want attendee emails, since the list will not carry them. Skip it if the conference is undecided, because the offer is tied to a specific event. Skip it if you are pre-product, since our own qualifier marks pre-product teams as not a fit. And skip it if nobody on your team will contact the list within a few days, because the value decays quickly once the week ends.
how to judge it afterward
Set three tests before the night, not after. How many names on the guest list were on your target list. How many of those you spoke to or contacted within a week. How many turned into a scheduled call. If the first number is low, the event was the wrong room, which is useful to know before the next conference. If the first is high and the third is zero, the gap is in your follow-up and not in the event.
For how we work with crypto and Web3 companies beyond events, see our page on Web3 growth.