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TALENT AND TEAM BUILDING

fractional leadership without the full-time cost

Fractional leadership at Unbound gives a lean team senior direction part-time. We place an experienced leader, a fractional CMO, who owns marketing and growth strategy and is accountable for it, plus the go-to-market and KPI frameworks the team executes against. You get executive judgement and ownership without an executive salary or a long search.
All of talent and team building
WHAT THIS IS

Many pre-seed to Series B companies need senior marketing judgement before they can justify a full-time executive. The founder is making strategic calls they are not equipped to make, or a capable junior team is executing hard without anyone setting direction. Both lead to the same place: motion without a coherent plan, and budget spent on the wrong things.

A fractional leader fixes the direction problem without the full-time cost. They set strategy, build the operating frameworks the team runs on, and stay accountable for results, on a part-time basis that fits the stage. Because they come from a network of operators who have done the job, they bring patterns from companies further down the road, and they make the eventual full-time hire easier by defining what the role actually needs.

WHAT IT COVERS

the work, specifically

01

fractional cmo

A fractional CMO at Unbound is senior marketing leadership on a part-time basis. They set the marketing and growth strategy, lead your team and agencies, and stay accountable for the outcome, without the salary or commitment of a full-time executive. It gives a lean company the judgement of a seasoned marketing leader before it can justify the hire.

  • Ownership of marketing and growth strategy
  • Leadership of the in-house team and external agencies
  • A prioritised plan tied to the company's stage and goals
  • Budget direction and channel investment decisions
02

gtm and kpi frameworks

GTM and KPI frameworks at Unbound are the operating system a marketing team runs on. We build the go-to-market plan and the metrics that govern it, who owns what, which numbers matter, and what good looks like, so strategy turns into coordinated execution. It is how senior direction outlasts any single leader and the team stays aligned.

  • A go-to-market plan mapped to segments and motions
  • A KPI framework with the few metrics that matter
  • Clear ownership and accountability across the team
  • Targets and definitions of what good looks like
IN PRACTICE

For a pre-seed to Series B company with capable people but no senior marketing direction, a fractional leader sets the strategy and builds the GTM and KPI framework the team runs on, executive judgement and an operating model, without the cost or wait of a full-time hire.

FRACTIONAL LEADERSHIP FAQ

questions, answered

  • Strategy and results, not just advice. The leader sets the marketing and growth plan, directs the team and agencies, and is accountable for the outcome on a part-time basis. The distinction from consulting is ownership, they carry responsibility for the numbers.

WHERE WE DO THIS

tell us where you are

Tell us what you are building and where you want to go. We reply within 24 hours.

All of talent and team building